Digital signage is unlocking opportunities for digital engagements like never before. Electronic advertising can raise brand awareness by 80%. Signage and its role in marketing in today’s modern age is changing. Where it was once good enough to be the biggest, boldest sign around, today, your sign needs to work much harder.
In this changing world, how are traditional monument signs keeping pace?
How Modern Monument Signs Are Used Today
Monument signs are large outdoor signs installed at entrances to businesses and business parks. They are used for a combination of branding by prominently displaying the business’s logo and advertising.
Also called “architectural signs,” they tend to match their surroundings. Brick monument signs, for instance, would have a brick facade surrounding a large sign panel. With the growth of digital signage, however, there’s a twist. Instead of a static sign face, businesses are opting for an electronic signboard. That means you get the same stunning architectural design with the incredible versatility of a digital display.
So why are digital monument signs proving transformative?
Increase Advertising Space
As the name suggests, monument signs are large, allowing for a noticeable digital signboard and more room to advertise. Whether you’re projecting a simple “register here” message or a new video ad, you’re sure to get your message across with these signs. What’s more, digital signs allow you to change messages at the click of a button, maximizing the advertising potential of your sign.
Eye-Catching Location
Monument signs have the natural, built-in advantage of their location. They are installed near busy roads and entrances, meaning they’re more likely to get noticed. Combine that with the advantages of digital signage, which is proven to make people linger for longer, and you have a high-performing marketing tool!
Versatile Messaging
One sign, one message – or so it used to be. Digital signs have upended that notion entirely. Now, you can get scrolling signs, LED matrix signs, video panels, and everything in between. This means you can display different messages at different times of the day, target audiences with unique messaging, and add a whole new dimension to your marketing efforts. All that, and you don’t have to pay a penny for a new sign face.
New Forms of Advertising
With traditional monument signs, choosing a sign face and enjoying it for at least a few years was necessary. That’s not the case anymore! With digital monument signs, you can display everything from text to images to videos. Make sure the software for controlling your sign is easy to use, and work with your signage partner to provide training for your staff.
Digital Signs for a Digital World
We may be living in the digital age, but physical signage still has a place. It remains a cost-effective, impactful way to reach local audiences. Modern monument signs are bridging the gap between the physical and digital by allowing you to:
- Combine digital and physical marketing.
- Create exciting social media activations.
- Collect and analyze data on customer behavior.
- Offer combined physical-virtual experiences.
Want to know more about how monument signs can supercharge your digital marketing efforts?
If you’re searching for “monument signs near me,” book a free consultation with Southlake Signs Tampa to learn about the myriad of exciting ways our customers are using digital, stone, brick monument signs, and more.
